Sunday, May 3, 2015

Advertising and Graphic Design Lessons

I am teaching a Grade 10 Media Arts class this term and we're in the middle of a fun unit focusing on advertising and graphic design.

I started out teaching them the four fundamental principles of graphic design (see previous post with handout). 

Next, the students were introduced to the program Adobe Illustrator. 

After exploring the design principles with some Illustrator exercises, the students were ready to try designing a logo for a future business or product. 

To give them some background in the history of advertising and design, we watched the film Art & Copy.  

The kids enjoyed it- it gave them a look into the industry and an understanding of the different jobs involved.

After using the creative process to design their own logos, it will be time for the culminating project of the unit: use the four principles of design to re-create a favourite film poster, featuring a new logo for the film or the production company. More unit and lesson ideas to come as we work through the course...

- Patrick

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