Tuesday, February 1, 2011

Symbolism: Creating a Logo

Narrative: a literal scenario: time and place.
Example: King and his court
After working on narrative, (see earlier post: Scott McCloud on Comics) discuss the use of narrative vs. symbolism in visual communication.

Metaphor: an implied comparison between things that are not literally alike.
Example: King, Lion
Metonymy: the subject is represented by a thing that is closely associated with it.
Example: King, Crown

Class Activity Part 1: Create a logo from two random words using symbolism
1. separate words
2. write out associations (brainstorm)
3. make simple pictures of the associations (pictographs)
4. synthesis: make formal relationships between pictographs using shapes/forms (*not literal)
5. Assess: which synthesis works the best?

Part 2: Create a logo of a chosen subject using symbolism
Follow the same steps as in Part 1.

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