Symbolism: Creating a Logo

Narrative: a literal scenario: time and place.
Example: King and his court
After working on narrative, (see earlier post: Scott McCloud on Comics) discuss the use of narrative vs. symbolism in visual communication.


SYMBOLISM
Metaphor: an implied comparison between things that are not literally alike.
Example: King, Lion
Metonymy: the subject is represented by a thing that is closely associated with it.
Example: King, Crown

Class Activity Part 1: Create a logo from two random words using symbolism
1. separate words
2. write out associations (brainstorm)
3. make simple pictures of the associations (pictographs)
4. synthesis: make formal relationships between pictographs using shapes/forms (*not literal)
5. Assess: which synthesis works the best?

Part 2: Create a logo of a chosen subject using symbolism
Follow the same steps as in Part 1.

Scott McCloud on Comics

Class activity: This talk would be a great way to introduce a narrative project. Scott McCloud addresses the essential elements of narrative work and presents them through the medium of comics. Part one: have students research one comic and use the critical analysis process to identify some of the main elements of narrative and how they are applied. Part two: students apply the information they gained from part one in the creative process by producing their own narrative.